<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://blog.galratner.com/p/amazons-ad-business-is-another-tax</loc><news:news><news:publication><news:name>Gal Ratner</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-13T12:06:30+00:00</news:publication_date><news:title>Amazon’s Ad Business Is another Tax You Pay. AI Shopping Agents Don’t Need It.</news:title></news:news></url><url><loc>https://blog.galratner.com/p/yes-you-still-need-a-technical-co</loc><news:news><news:publication><news:name>Gal Ratner</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-12T12:29:31+00:00</news:publication_date><news:title>Yes, You Still Need a Technical Co-Founder</news:title></news:news></url></urlset>